3 Ways to (usefully) lose control of your brand

What an inspiring and insightful talk by Tim Leberecht at Frog. I smile at the opportunities for brands to loosen up their grip in today's world.

TED's summary: The days are past (if they ever existed) when a person, company or brand could tightly control their reputation — online chatter and spin mean that if you're relevant, there's a constant, free-form conversation happening about you that you have no control over. Tim Leberecht offers three big ideas about accepting that loss of control, even designing for it — and using it as an impetus to recommit to your values.

---