The Future of Packaging
I read an interesting article on The Dieline written by Jonathan Ford, the founder and COO of Pearlfisher.
"In the future, and more specifically if we look at a timeline for the next 100 years, experts believe that we will start to see unbelievable advancement at a rate normally seen over 1000 years. Rapid progress will mean that ultimately it will become a world of the ‘have’s’ and ‘have not’s’ driven by global technological connectedness for all and population growth specifically focused in our swelling cities around the world.
“The product will take over from the brand experience as a form of mental and sensorial engagement.”
Technology, automated home delivery and increased personalization will be providing pure product and improved personal service with less focus on the brand. The product will take over from the brand experience as a form of mental and sensorial engagement.
Consumers will buy from service providers rather than sellers of products. This is already beginning to happen with music and entertainment but we will innovate further with companies like Amazon and its drone initiative showing the way. Moving forward, we may buy light rather than light bulbs, an entire personal care experience rather than shampoo and shower gel."