Steamworks
Steamworks Brewery celebrates what makes it unique (location, history, quality) with a twist! It successfully creates a fantastic world where everything is powered by steam.
How do you enter the saturated micro-brewery market a bit late? By celebrating what makes you unique (location, history, quality) with a twist!
Developing a unique world where everything is powered by steam (Steampunk) for Steamworks has been incredibly successful. Each beer varietal has its own steampunk machine based on local architecture.
As a bonus, the public comes to look forward to each new seasonal release and discover the latest steam machine!
“A thing of beauty. And we’ve never said that about a beer bottle before - not even a full one.”
Crafted tap handles became a showstopper in bars around the city
PROCESS
Each beer packaging offers a different take on a local piece of Vancouver architecture blended with steampunk and beer references.
It became an opportunity to celebrate localness and history with a new contemporary twist.
James Ng is the "illustrator-engineer" creating incredible steam contraptions; while Michael Halbert, the "illustrator-engraver" produces final images onto scratchboards, that would ultimately be reproduced onto the different bottles.
“Laurie is also a problem solver. Once the project gets in the works and those unexpected “bumps in the road” come up, she smooths them out and keeps things moving in the right direction.”
CREDITS
- Art Direction: Bernie Hadley-Beauregard, Laurie Millotte
- Concept Illustration: James Ng
- Illustration: Michael Halbert
- 3D Render: Paul Sherstobitoff
Intro / About / Challenge Me!
Lost & Found Chocolates