Intro
VISION & STRATEGY
Connecting the dots
What is the big picture here? Everything you think, everything you say and everything you do must be aligned accordingly.
BRANDING
Telling your story
The last thing people need is more of the same. What makes you different that people will believe in you and your product?
PACKAGING
Rising above the crowd
Packaging is a key differentiator in a saturated market: an opportunity to elevate your brand and tell your story in fresh and memorable ways.
Portfolio:
How does the design process work?
-1-
Strategy Session
- to clarify elements that may be unclear & gather any relevant additional info
- to propose new takes & directions to consider
-2-
discovery
stage
- to pinpoint the state of your project
- to identify the competitive landscape
- to outline your challenges & potential risks
-3-
BiggEr
picture
- to give you a bird's-eye-view of your situation using my expertise in the industry
- to uncover opportunities in both scope & design
Note: this is an add-on
-4-
concept
phasE
- to explore different ideas & implementation possibilities
- to share with you radically different design directions
- to choose a concept among others
-5-
rounds of revisions
- to prototype, test & evaluate the chosen concept direction
- to refine both design & strategy to deliver a truly effective solution
-6-
final
artwork
- to produce final art files with all the necessary declinations
- to deliver all the design assets you may need in an organized fashion
-7-
print & production
- to make sure nothing gets lost when dealing with suppliers & manufacturers
- to ensure the final result will exceed your expectations
Note: this is an add-on.
-8-
branding strategy doc
- to give you tailored resources & helpful advices
- to help you & your team with the new brand implementation
Note: this is an add-on.
The latest from Design Chronicles:
La Commedia Wines