The Pasta Sauce category is a tough, saturated category to get into. You also have to compete with well-established, broad scale brands. But what if your product is genuine dollop of Dolce-Vita? Contemporary Italian food that you can conveniently enjoy at home with friends or family.

With this promise in mind, that is how the Jules & Kent branding came to be developed. The sauces are enjoying a promising success and have secured listings in numerous stores, including Crate & Barrel.

CREDITS

• Art Direction: Bernie Hadley-Beauregard, Laurie Millotte
• Graphic Design: Grace Partridge, Karen Poon
• Illustrator: Carmen Segova
• Photography: Brandever