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Jaw Drop

Catering to the Millennials, Jaw Drop Vodka Coolers pack a punch and are clearly not for everyone. As a result, the cans quickly developed a following.

JAW DROP COOLERS

Canada - USA


Catering to the Millennials, these vodka coolers pack a punch and are clearly not for everyone.

Voluntarily highlighting the flavour rather than the brand (Jaw Drop, only mentioned on the back), the cans quickly developed a following.

Within an already well established category, this new brand hit their selling quotas easily, guaranteeing new listings every year.

I’ve done a series of Illustrations for Laurie over a number of years and have found her efficient, professional and friendly to work with.
— Gary Bullock, Illustrator

ON INSTAGRAM


CREDITS

  • Art Direction: Bernie Hadley-Beauregard, Laurie Millotte
  • Illustrator: Gary Bullock
  • 3D Render: Paul Sherstobitoff